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I hope the person (man or woman) that will come aboard will have both a strong merchandising background and understands the transition to digital merchandising.
Zmags offers a SaaS platform called CommercePro, enabling e-retailers to benefit from commerce transaction capability integrated directly into their digital merchandising and catalog environments.
"More physical store locations [will] utilize additional digital merchandising or technology capabilities in an effort to improve the customer experience.
Those who are trained or have experience in digital merchandising have a particular value to an e-commerce operation, Last says.
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And it's happening already: Taylor Swift has sold well into the six figures [dollars] of digital merchandise.
The personal-computer giant has marketing deals with some retailers of tech toys including Best Buy and Circuit City Stores –to assemble at some locations so-called "immersion displays," great ziggurats of HP's digital merchandise.
Avatars and gear are sold direct through Mobage, but Namba was smart to create currency called Moba-gold that, like frequent-flier miles, greases transactions of digital merchandise on other mobile sites.
"CD sales have declined drastically, but the over-all business has grown: licensing, merchandising, digital sales.
U2 have signed a 12-year deal with the world's biggest concert promoter, Live Nation, to handle the band's merchandising, digital and branding rights.
Doctor Who sits within BBC Worldwide's Global Brands division and has a commercial portfolio across DVD, merchandising, digital download and publishing (magazines, books and audiobooks).
Readers can now have constant interaction with us and keep up to date with all the latest monster news!" Doctor Who sits within BBC Worldwide's Global Brands division and has a commercial portfolio across DVD, merchandising, digital download and publishing (magazines, books and audiobooks).
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