Zmags offers a SaaS platform called CommercePro, enabling e-retailers to benefit from commerce transaction capability integrated directly into their digital merchandising and catalog environments.
Those who are trained or have experience in digital merchandising have a particular value to an e-commerce operation, Last says.
Many e-tailers already have plenty of product descriptions and high-resolution digital photographs of merchandise on hand, as well as in-house creative directors with experience in print publishing.
The company, which competes directly with DigitalRiver, offers more than payments, but instead is a way for businesses to outsource their e-commerce infrastructure, including product merchandising, digital fulfillment, global tax compliance, online payments that support multiple currencies, localized order pages, PCI compliance, refund management, reporting, and more.
Last year, YouTube announced the ability for its music partners to begin selling merchandise, digital downloads and event tickets through a new YouTube feature called the Merch Store.
Through a feature called the Merch Store, YouTube partners will be able to sell artist merchandise, digital downloads, concert tickets and other experiences to fans and visitors.
In addition, fans who choose to invest are essentially buying shares in any future profits made from the artist's launch campaign as a whole (physical and digital music sales, merchandise, tours etc)., which My Major Company oversees, should they raise the £100,000 stipulated to get off the ground.
"CD sales have declined drastically, but the over-all business has grown: licensing, merchandising, digital sales.
U2 have signed a 12-year deal with the world's biggest concert promoter, Live Nation, to handle the band's merchandising, digital and branding rights.
