The pairing is not as odd as it may seem: NASCAR has always been a tech-friendly sport, and soon its increasing number of info-geek fans may be able to call up lap times on their Blackberrys, or listen to racetrack chatter on their data-capable digital handsets.
"Even if Motorola is behind substantially in digital handsets, their distribution channel is dominant," says Shosteck, "ninety-six percent of retail outlets carry Motorola, while 70% carry Nokia, and no other manufacturer can claim even 50% penetration".
Furthermore digital cellular handset prices have plunged, and many cellular carriers offer paging along with phone service.
QUALCOMM has been testing MediaFLO with Verizon Wireless and T-Mobile, and is looking to be well situated as the go-to provider for mobile digital TV for handsets.
One of them is digital television on your handset.
Today, the buzz is about digital television on your handset and mobile gaming applications.
Handspring on Wednesday unveiled the latest version of its Treo combo mobile handset and digital organizer, with a slimmer design it hopes will boost demand, following the lukewarm acceptance of its previous version.
This same broadcast technology is used for transmitting digital TV to mobile handset users in Japan and Korea, and today Indonesia's PT Agis announced that it has formed a partnership with IPTV systems integrator Broadband Network Systems BNS and Toshibaba.
This would allow them to obtain more revenue from the direct sale and download of digital music to phone handsets.
