In a time when major corporations dominate the industry, making toys with all manner of batteries, digital gimmicks or movie tie-ins, the Bernsteins keep making money in wooden puzzles, coloring pads, blocks, trains and simple costumes (the police officer, the princess, the pirate).
Internet telephone services like Skype and Vonage are starting to look less like digital gimmicks and more like the next generation of voice communication.
Yorke was a new entry after his band were responsible for the most talked-about digital marketing gimmick of the year - letting people potentially download their new album for free.
But in doing so, you enter a realm of independent start-ups who are looking to service, and even gimmick, your digital legacy in some pretty peculiar ways.
However, you don't want to rely on just T-shirts or a gimmick like a digital high-five.
He criticized Hollywood for not supporting documentaries and relying too much on digital effects and what he called gimmicks, like 3-D.
There are millions of gimmicks and games in digital advertising, and plenty of buy-side companies want to exploit this.
The digital integration is much more than a gimmick; the team has done a fantastic job adding a layer of interactivity to an established juggling toy.
Elsewhere in his vision, Hunt couldn't resist the gimmick of appointing technology guru Baroness Martha Lane-Fox to explore "digital innovations" for the NHS – as if there hadn't been enough reports on the potential of technology to transform healthcare.
Because of advances in digital technology, he told the directors that 3-D was no longer just a gimmick for reaching out and tickling (or scaring) the audience from time to time.
