This year's campaign includes digital billboards in Times Square, fliers, online ads, regional print ads and an ad intended for a Latin audience.
Advertising firms and in-house marketing departments have a digital counterpart for every brochure, billboard, and flier.
This fall, Clinton, along with the other elementary schools in the district, did away with the hundreds of fliers they were sending home in backpacks announcing community programs, and instead directed parents via e-mail to a digital backpack, an online link to the fliers.
The idea of QR codes is appealing because the codes promise to connect physical, printed objects (such as business cards, fliers, and posters) to the digital world.
Printed marketing materials – Even in a digital age, businesses still want to have fliers and other printed materials, restaurants must print menus, nail salons will have a one-pager listing their offerings.
Avatars and gear are sold direct through Mobage, but Namba was smart to create currency called Moba-gold that, like frequent-flier miles, greases transactions of digital merchandise on other mobile sites.
You can accumulate frequent-flier miles with S & H greenpoints -- the digital reinvention of S & H Green Stamps -- by going to www.greenpoints.com.com
But model fliers, at least, now have some assistance: digital circuitry that can help them develop the right touch in just a few hours.
Consumers will be alerted to the offers through e-mails from their banks or airline frequent-flier programs, bank statements, mobile alerts or though digital ads.
Fliers with Wi-Fi-enabled Wi-Fi-enabled Wi-Fi-enabledphones andevicesnalikegitalaptopstantsmartphonesble to andess the Internet while in flight.
