There is, of course, digital-exclusive content, including video and rich media.
Learn more about digital-performance management in our exclusive content package, or visit www.dynatrace.com.com
HBO has recently signalled plans to boost its digital on demand platforms with more online exclusive content.
Customers Can Enjoy Multitudes of Newly Added Digital Books, Magazines, Children's Books, plus Exclusive Content in Barnes & Noble Stores.
For VEVO, the effort to increase monetization comes as it's expanding the amount of exclusive content available on its digital properties, as well as the number of places where people can view its music videos.
Absolute Radio's chief operating officer, Clive Dickens, said: "The further audience take-up of digital radio needs to be encouraged by exciting unique, exclusive content and appointments to listen.
"Now we want to harness this powerful digital platform for an audience that's hungry for exclusive content," he says.
For example, it collaborated with DJ Shadow and his digital marketing agency Fame House to create a bundle with exclusive content around his release Hidden Transmissions From The MPC Era (1992-1996), and it ran ads for free software alongside those bundles.
Mike Darcey, the News International chief executive who was responsible for striking the deal in January, is banking on his knowledge of the power of exclusive content to drive uptake of News International's digital subscription packages.
Android Excellent tech website TheNextWeb has launched a "digital monthly magazine", pulling in some of the key articles from each month online, as well as exclusive content.
Sales for digital tickets began on September 3. VyRT provided access to several different experience packages featuring backstage interactivity with both bands and exclusive content.
