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But in practice, the power of digital distribution channels, default product settings and traditional human behavior often matters most.
Digital distribution channels, including mobile and online applications, can provide new sources of revenue by helping insurers sell relatively inexpensive products to new customers.
Technology cannot cut the cost of hiring Madonna, but it can cut many other costs, especially as digital distribution channels begin to multiply.
It goes on to cite numbers that show the Daily News's increasing online success: "For the first six months of 2014, the average monthly national audience figure across all our digital distribution channels is approximately 47m unique visitors.
He says: "The availability of traditional printed material in new formats and the emergence of new digital distribution channels is overwhelmingly positive for authors, for consumers and for us.
While Netflix has added digital distribution channels, so, too, have rivals, and it's not clear that the subscription model will always do as well against the à la carte offerings of video on demand.
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CenterSpan said it would immediately shut down Scour Exchange, Scour's file-sharing program, and reintroduce it in the first quarter of 2001 as a secure and legal digital distribution channel.
"The acquisition of Scour's assets, including the brand, user community, Web site, knowledge capital and technology, will help accelerate the delivery of our digital distribution channel," Frank G. Hausmann, CenterSpan's chairman and chief executive, said in a news release.
But we saw how the collapse of Woolworth's physical and online entertainment distributor Entertainment UK in December killed off those stores online and on the high street - by taking control, HMV mitigates against losing its increasingly important digital distribution channel, and also gets to benefit from 7Digital's own prospects.
This allows filmmakers to have their own digital distribution channel with a far higher profit margin besids the higher-fee storefronts of Amazon, Apple and Walmart, among others.But what was remarkable throughout the event, even when the bosses of firms like Etsy and Kickstarter spoke, was the near utter lack of insincerity, marketing talk of "effectuating the paradigms" or hyperbole.
The reality is that every studio from Paramount to the Walt Disney Co. –is trying desperately to devise a digital distribution channel that won't cannibalize the industry's existing $17 billion in sales.
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