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Digital display advertising and transactional revenues grew by 24% as the company's online audience increased.
And Ms. Mayer's efforts have done little to revitalize Yahoo's sagging core business in digital display advertising.
Or could it be that the rise of ad-blocking has affected the amount of "traditional" digital display advertising being commissioned by clients, and subsequently entered for awards?
Despite this surge in users numbers, total digital revenues fell by 2% in the period, though the group reported growth in digital display advertising.
Highfield was particularly buoyed by the performance of digital display advertising, which grew 39% last year, albeit from a small base.
Facebook has been focused on digital display advertising and its success in winning business has helped its share price rise, phoenix-like, from the ashes of a catastrophic stockmarket flotation last year (see chart).
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Prior to joining uKnow, Bingham was Chief Operating Officer of Undertone Networks, a digital display and video advertising network.
ScreenReach "ScreenReach is the next generation in presentation and interaction technology allowing real-time delivery of media content to a mobile phone (or any smart device) via any digital display (TV, outdoor advertising, pc, kiosk etc) and then allowing the user to interact with that content in completely new and unique ways.
The Trade Desk plays in the ad-tech space, offering a marketplace that allows customers to purchase various types of advertisements to run global campaigns in digital media such as display advertising, social media, and advanced TV.
Currently most of the digital dollars come from display advertising on Weather.com.
The bulk of the its digital revenue comes from display advertising and jobs classifieds.
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