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Time will tell, but in today's world, peak digital demand still looks a long way off.
Take for example the topic of digital demand.
In addition, CPG survey respondents seem out of sync with digital demand in terms of SKU complexity.
And digital demand is not just e-commerce, but also social media, subscription sales and smart appliances.
During the company's anniversary sale, when new fall merchandise is introduced at sale prices, digital demand was very high.
And because TV can create big spikes in digital demand, you need to increase digital ad budgets around the times your ads are set to run.
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At the moment, customers do want to read digitally, and they want a very good ecosystem associated with their digital demands.
"Digital demands a very technical approach to the image," she said, "whereas before with film, even if there was a technical base, you could slide more easily toward a more intuitive approach.
When J&R Film/Moviola Digital demanded that Big Miss Moviola, a women's film distribution network, refrain from using "Moviola" in its Web address, the network's 26-year-old founder, Miranda July, got in touch with RTMark.
Consumer digital demands are growing, this we know.
Agencies are redefining themselves by adapting to digital demands, bringing in new talent, pursuing unconventional ways of reaching consumers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com