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But while I.B.M. and other developers have had some success creating negotiation software for such areas, most companies are still a long way from being ready for digital dealing because the bulk of their data is on paper or in human memory, not on hard disks.
"There was a huge amount of belief in automated negotiations, but it has turned into a long slog," said Robert E. Hall, a professor of economics at Stanford University and the author of "Digital Dealing: How E-Markets Are Transforming the Economy" (Norton, 2002).
Niko Koppel's piece in the New York Times cites Zaloom's comparative account of what two very different financial exchanges the trading floors of Chicago's commodities markets where open-outcry trading has been a tradition since the mid-nineteenth century, and a shiny new digital dealing room in the City of London to describe how this transition is affecting the marketplace.
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Digital deals like America Online's $165 billion bid for Time Warner will only stoke demand for more Lucent gear.
But so was the Digital deal.
"Ad dollars are coming back, and digital deal-making may be quickening," Mr. Levin said.
New digital deals will be made "over the next number of months," he said.
Flextech wants a bigger cut, and is stalling on a digital deal with BSkyB.
A digital deal for the Beatles was one of his first orders of business.
The group, Merlin, negotiates digital deals on behalf of labels around the world.
Mr. Hoffner, the YouTube executive, hinted that more digital deals were in the pipeline.
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