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Instead, they are watering their digital crops.
A Facebook game that lets users do more than harvest digital crops and care for online animals launched on Monday, instead giving players the option to invest in micro-loans and create women's empowerment groups.
To continue the metaphor, black-hat SEO was like haphazardly created, genetically modified digital crops.
In 2010, as "farmers" tended their digital crops — while paying real money for virtual goods and levels — the company generated more than $36 million in revenue.
Zynga's FarmVille proved to be a runaway hit when it launched back in the heady days of 2009, and three years later millions of faux-farmers still habitually tend to their digital crops every day.
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Creating a truly digital culture isn't just about putting some resources into a Facebook microsite or hiring a community manager to look after your Twitter feed, it's about looking at how the cream of the digital crop (Google, Facebook, Uber) have disrupted the traditional way of running a business.
The phone is able to algorithmically determine how much you're moving your hands while you're shooting and dynamically adjust the digital crop to present a stabilized view.
The One's industrial design and camera were also praised by both CNET (who gave the phone a 4 out of 5) and PC Magazine (who gave the phone an Excellent rating); however, PC Magazine criticized the inability to properly perform digital cropping and zooming on images taken with the camera, along with the non-removable "bloatware" applications added by AT&T in its version.
The phrase "digital babysitter" crops up regularly in comments about children and YouTube.
Offers exposure, lighting controls, stabilizer, high quality zoom, scene modes, digital flash, cropping tools, effects, borders, sharing features and more.
They feature living digital property — the crops in FarmVille or the fish in Happy Aquarium — that can die without care and feeding.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com