"digital clout" is a correct and usable phrase in written English.
It refers to the influence or power one has in the digital world or online community. Example: "The social media platform gave her digital clout, making her posts go viral and gaining thousands of followers."
Before the concept of paparazzi became what it is today swarms of faceless, Hollywood-hungry fools with digital cameras, no clout, and even less class Ron Galella was sneaking into parties via dumbwaiters, snapping shots of Madonna, Bowie, and Liza dancing post-rails at Studio 54, and relentlessly stalking Jackie O. outside her Upper East Side apartment. .
But Digital lacked the marketing clout to develop a mass market for Alpha-based computers, and sales faltered during the Compaq takeover because of uncertainty about the future.
The shift by Led Zeppelin, whose reunion concert in London next month has already incited a frenzy for tickets, highlights the clout of digital sales in the music market as mass merchants reduce the shelf space devoted to compact discs.
But there were also quite a few nods for Amazon and Netflix, in yet another sign of the growing clout of digital purveyors of programming.
The people who understand digital may be in junior roles with little clout.
Spotify may be the largest digital music subscription service in the world, with increasing industry clout and major label shareholders, but its chief executive still stressed its anti-establishment credentials.
One factor is the BBC's clout, both in terms of bringing marquee names to digital, and then being able to promote those names.
And it reminds everyone working in today's digital, atomised world of journalism that sometimes only big, old-fashioned newspapers have the collective, institutional weight and clout to go up against wholesale wrongdoing.
More and more people shoot on digital: it is cheaper and easier and looking better all the time; the number of directors who have the willingness and clout to shoot on film is decreasing.
