Campaigning – Charities and Social Enterprises Fairshare Music - Doing good things with great music [http://www.fairsharemusic.com/] Agency: Traffic Digital Client: Fairshare Music Fairshare music is an innovative digital platform for fundraising.
For a recent digital client of ours in the pet industry, we performed secondary research to identify who their audience sets were, and most importantly, what they loved and didn't love about the existing brand.
For example, one of the easiest methods to improve outcomes is to include digital client monitoring.
Tiscali, based in Cagliari, Italy, plans to increase asymmetric digital clients to about 5 million by the end of 2008.
Digital clients included Virgin, Chellomedia and BT Vision.
This year Showcase will play host to its largest ever delegation of digital clients including tech giants Google, Apple, Netflix, Microsoft, Facebook-Oculus and Amazon plus regional SVODs and telcos such as Showmax, Stan, Deutsche Telecom, iFlix and Hulu, at the four day event at Liverpool's ACC (18th – 21st February).
And to deliver on that strategy, many have created jobs with titles like chief consumer officer, chief experience officer, and chief digital and client officer.
Last December, for example, Kering hired Grégory Boutté, a former general manager of eBay France, as its chief digital and client officer, joining such pioneer chief digital officers as Ian Rogers, who left Apple Music to join LVMH in 2015, and Lubomira Rochet, who worked at Microsoft and the consulting and technology company Capgemini, before moving to L'Oréal in 2014.
Running a successful creative agency has always been about adapting, whether that's to digital trends, client preferences or financial pressures.
In 2009, Martin's first Digital Royalty client was Shaquille O'Neal.
Blue State Digital's clients include HBO, The American Red Cross, Harvard University and AT&T.
