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"It does look like a big production, and it is a big production, but we're very conscious with costs," Ms. Hu said, noting that digital backgrounds were used in "Take a Look" and for the stadium crowd in "Stadium".
"Nearly three-quarters of Hive's business is staffed by people with digital backgrounds from outside the group," he says.
Myst games had typically used chroma key to insert footage of actors into digital backgrounds.
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"They would have to have the respect of the newsroom and a digital background," he said.
Someone with a digital background, like a former Google executive, could signal a radical and more long-term approach.
"It helped that I had a digital background, so I was not competing with pen and ink," he said.
"It was so large and had been so successful for so long that it was difficult to bring in people with a digital background".
In the densely populated electronic worlds known as massively multiplayer online games, millions of Americans play, fight and barter with one another against a digital background of castles and dragons.
Mr. Mayer stressed that he recognized that Mr. McGrory did not have a strong digital background at a time when the newspaper was becoming more dependent on readers who received access to content digitally.
His commercials had a generic feel: one relied on a spare, white digital background; another, featuring the candidate's daughter, struck many as a late and lesser version of the popular ad Mr. de Blasio ran featuring his son.
Alan D. Mutter, a newspaper consultant who writes the blog Reflections of a Newsosaur, said that for the first time someone with a native digital background was purchasing a major newspaper rather than an old-time businessman who would try to restore The Post to its earlier heyday and treat it "like 1953 Plymouths in Cuba".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com