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Last July, Simon Dumenco wrote a column for Advertising Age noting that the death of Steve Jobs was competing for digital attention with the salacious story of Anthony Weiner, the disgraced former congressman.
Last June, Simon Dumenco wrote a column for Advertising Age noting that the introduction of the iCloud was competing for digital attention with the salacious story of Anthony Weiner, the disgraced former congressman.
Some have even clubbed together to form a new organization called the Center for Humane Technology, whose motto is "Reversing the digital attention crisis and realigning technology with humanity's best interests".
In this age of media frenzy and quantifiable digital attention—"How many likes did it get?"—there is no such thing as bad gossip.
Teleconsultations are even presumed to have a healing effect of their own, as time and digital attention are offered to patients.
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Indeed, the closest that Mingo and Armstrong came to predicting our dispersed digital attentions was in the parodic idea of Simulviewing, "in which the viewer's perceptions are elevated to their peak by watching five or more programs simultaneously".
And, unlike Nascar, the races are short, better suited for digital-era attention spans.
People, of course, have always found ways to manipulate media — whether print, television or digital — to get attention.
All three manage to be skeptical without pandering to technophobia or neuroscience — the two dominant frameworks for discussing how digital technologies affect attention and distraction.
For KS3 students, the list of achievements includes the ability to select, use and assemble multiple applications across a range of devices to achieve complex goals, including analysing data and meeting the needs of known users, and create, reuse, revise and repurpose digital content with attention to design and audience.
This digital context draws attention to academic integrity issues in online learning environments.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com