MMB, Boston, is opening a New York office, specializing in digital assignments.
The digital assignments had previously been handled by Biznet, Wixom, Mich., and Primacy, Farmington, Conn.
A unit of Kirshenbaum Bond Senecal works on direct-marketing and digital assignments for the bank's credit cards division.
United States Olympic Committee selected Y&R Advertising and VML, part of WPP, to handle brand and digital assignments to support the committee's marketing efforts.
U.S. Cellular, Chicago, named Mullen, Boston, part of the Interpublic Group of Companies, as advertising agency of record for creative and digital assignments.
The Sacramento Kings named MeringCarson, Sacramento, Calif., to work on creative and digital assignments in media that include broadcast, print and online.
They are: Beam Interactive in Boston, for digital assignments; for media services, Universal McCann, part of the Mediabrands division of Interpublic; and Sanders Wingo in Austin, Tex., for multicultural marketing.
"Gen Y is a generation of doers," said Rob Palmer, executive creative director at the Portland, Ore., office of Razorfish, part of the Publicis Groupe, which became the Bing creative agency of record about a year ago after working on digital assignments for the brand.
Formats for digital assignments are not limited to this list.
