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"Publishers can't be held ransom by SDK solutions," says Cameron Clayton, senior vice president of mobile and digital applications for the Weather Channel.
The Leafsnap family of electronic field guides aims to leverage digital applications and mobile devices to build an ever-greater awareness of and appreciation for biodiversity.
Some publishers have also had success breaking into the digital space by turning books into applications for mobile devices.
GPS mapping software has been one of the most popular applications for mobile phones, and Nokia's decision to turn it into a giveaway may complicate its own efforts to generate revenue from mobile services -- and to recoup the $8.1 billion it spent buying Navteq, a maker of digital mapping data based in Chicago, in October 2007.
There are practical applications for mobile journalists too.
There are two main ways to build a digital product for mobile: native apps and web apps (web applications).
First, a new digital technology for mobile phones came along.
Yes, that's digital photography for mobile phones.
The biggest customer is Zed, a digital content supplier for mobile phones.
Cracker Jack goes digital, ditching toys for mobile games.
Application companies, in the meantime, can hope to see their programs run on many more handsets and so spend their time building specialty features like new languages for speech recognition or digital-rights software for mobile music sales, Rubin contends.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com