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India's online readership is expanding briskly, from 56 million to 74 million last year, according to ComScore, a digital analytics firm.
Sharona Sankar-King joined MEC, New York, part of the GroupM unit of WPP, as senior partner and director for digital analytics.
But as it extends the platform's reach, Art.sy also raises questions about how (or if) digital analytics should be applied to visual art.
According to Anant Joshi, director of digital analytics business Meetrics, currently up to half of all online display ads are never seen by web users.
In September, the digital analytics firm Luminoso found about 4% of 4.5 million Donald tweetsrelated tweets contained threats to leave the country if the billionaire became president.
In 2012, one area in which the Republicans had lagged badly behind the Democrats was in the use of digital analytics.
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Those with skills in graphic and web design, digital analytic, marketing and sales, and manufacturing and distribution will fare particularly well.
With the explosion of social media, digital analytic and the need for brands to develop and deploy engaging content on an ongoing basis, live experiences can and do play a much more critical role in the marketing mix.
As the denizens of the cave were setting out to do that, the digital-analytics team, led by Rayid Ghani, a 35-year-old research scientist from Accenture Labs, developed an idea: Why not try sifting through self-described supporters' Facebook pages in search of friends who might be on the campaign's list of the most persuadable voters?
Digital marketing analytics tools such as Google Adwords, Facebook Ads, and web analytics tools such as Google Analytics will be explored.
Ag-Analytics, a cloud-based application that provides digital agriculture analytics, has integrated its technology with the John Deere Operations Center, the manufacturer's online platform.
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