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In industry parlance, each digital ad space is an impression.
Not all digital ad campaigns in China have gone smoothly.
Mr. Schiller, who becomes executive vice president for digital ad sales at NBC Universal will now also oversee digital ad sales for units like bravotv.com, nbc.com, syfy.com and usa.com.
Ajaz Ahmed (93) is a digital ad man from the old school.
"The digital ad industry is clearly not immune from macroeconomic conditions," he said.
The entire digital ad market for 2016 is estimated at $67.1bn by analytics firm eMarketer.
Twitter accounted for 0.5% of global digital ad revenues in 2013, according to eMarketer.
Mr. Landry said the company had a 25 percent increase in digital ad sales in 2010.
"We have been investing heavily in digital inventory, to grow the digital ad revenue," he said.
IRoking sells advertising, but digital ad budgets are tiny in Nigeria.
Digital ad companies are not alone in feeling pressure to explain their data collection practices.
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