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As with other digital acquisitions by Publicis, the price raised some concerns among investors.
The museum's other digital acquisitions have included the @ symbol and video games.
There is reinvestment risk too as ITV needs to respond in programming and digital acquisitions.
Other media companies' digital acquisitions, like News Corp.'s purchase of MySpace, have often produced disappointing results, he noted.
Mr. Iger added that splitting duties in the division was a reflection of growth; Disney has completed a string of digital acquisitions in recent months, including Tapulous, a maker of mobile games.
In addition to those deals, WPP's recent digital acquisitions include Schematic, an interactive agency in Los Angeles, which was bought for cash last month, and 24/7 Real Media, bought for $649 million in July.
Similar(48)
Local field potentials (LFPs) were preamplified (500×), filtered (0.3 400 Hz), and digitized at 500 Hz using a Digital Acquisition card (National Instruments, Austin, TX) and a Multi-Neuron Acquisition Processor (Plexon, Dallas, TX).
The techniques described in this work are broadly applicable to other digital acquisition systems that are capable of recording the digitized raw detector signals.
This is Emap's first major digital acquisition on the consumer side of its business.
The Eurostar campaign seeks to deliver improved ROI as part of its continuous 'always on' digital acquisition to reach new customers.
The purchase of Harmonix by MTV Networks, the cable-programming unit of Viacom, is the second music-related digital acquisition by a media conglomerate recently.
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