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In a survey, America is found to be the most difficult retail market while Africa is the most promising.
I.B.M. executives said that certain strategic steps, like pulling back from the difficult retail market for PC's, had trimmed total revenue but had also improved profitability. Louis V. Gerstner Jr., the I.B.M. chairman, was optimistic about the company's outlook.
In Germany's difficult retail market, where parsimonious consumers and fierce competition have kept margins paper-thin for years, this was risky financial engineering.The strategy also clashed with a move by shoppers away from department stores that has left the world's high streets divided between specialist stores selling expensive goods and discounters selling cheap ones.
Chief executive Marc Bolland told the BBC's Today Programme that the improved results came despite the most difficult retail market in 15 years.
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Shell's chairman, Mark Moody-saidrt, sain in a statement that "these are exceptional results driven by an exceptional oil price, but these high prices have meant exceptionally difficult retail markets both for our customers and ourselves".
"The China retail market, though difficult and maybe full of pitfalls, is similar to Thailand's," Tos says.
"We are much less comfortable if they are taking deposits from the retail market in the UK and that is born out of difficult experiences we had in the height of the crisis".
If that works, the retail market beckons.
The retail market is about two percentage points lower.
Imagine if there was an active retail market.
So what do BHS' woes tell us about the retail market?
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