The word 'differentiators' is correct and usable in written English.
You can use it to refer to something that distinguishes one thing from another. It could also be used to refer to something that sets something apart from its peers. For example, "These unique features are great differentiators for our product compared to other options on the market."
There are also electronic differentiators, or electrical differentiating circuits.
The many common examples of mechanical differentiators in which a displacement is differentiated with respect to time include speedometers and generators.
As Capgemini put it in a recent report: "The payments-acquisition value chain is splitting with transactional components becoming commoditised and customer-engagement components becoming differentiators".A good example of this sort of thing is a firm called Simple.
The Airline Disclosures Handbook reveals that the cost gap between traditional and budget airlines has fallen by an average of 30% in six years, partly because legacy airlines have abandoned old differentiators like free baggage and in-flight catering on short-haul flights.
To figure this out, Rubinstein guides the client's marketing officials and the admen through a two-day workshop, using reams of qualitative and quantitative research to identify in detail various aspects of the brand--its "personality," its "functions," is "differentiators," and its "source of authority --and authority --andcise stauthority --and the brarriveould statd for in market after market.
Among those signs, he adds, is a gradual "pullback from heavily discounted marketing" across the industry in favor of "getting back to the differentiators" that restaurants believe "make them unique, make them better".
"Amnesty [for undocumented migrants] was a clear differentiator between myself and Eric Cantor, because it fits into the narrative that Eric has not been present in the district, and was out of touch – he was supporting the Chamber of Commerce agenda on that one".
With mass-customisation, says Mr Aarts, the key differentiator for future products will be the experience they give you.
"Footprint becomes a major differentiator".However, that is also true of Siemens's American rival.
IT, in other words, has now joined history's other revolutionary technologies by becoming an infrastructure, not a differentiator.
Safety is becoming an important differentiator in the increasingly competitive automotive market.
