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Differentiation requires differentiated content available in the subscription that can't be gained elsewhere: high-quality original shows.
People, Havens argues, have always paid to access unique and differentiated content and the rise of digital stores such as iTunes and Amazon have "retrained" consumers from an assumption of "free" to "willing to pay" online.
"It is widely understood that news and information companies compete for exclusive news and differentiated content to help their customers make better informed trading and investment decisions".
"They had outstanding and differentiated content, and the opportunity to migrate it from offline to online, both on the Web and on mobile," he says.
At some point, a need for differentiated content will emerge.
Or at least leverage its connections with artists to focus on filming differentiated content that someone couldn't just animate at home like Deconstructed.
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If you're publishing in areas of high-value or well-differentiated content, there are potential opportunities to think about that (pay walls).
Here's a round-up… —Trinity Mirror (LSE: TNI) CEO Sly Bailey: "It is clear that a paid online model already exists for unique, high value and well-differentiated content.
More specifically, we study the problem of meeting network delay requirements for differentiated services (content providers) in CCN while at the same time optimizing the overall content delivery performance.
(If you are exceptionally unlucky, and look the part, you may be cast as Raskolnikov himself -- a creepy thought.) In the first "scene," which is only minimally differentiated in content and tone from the second, Ms. Mysina pops in and out of a small room in which the audience sits clustered around a central playing space.
And, just like Netflix and the others are DOA without differentiated, compelling premium content, premium content owners desperately need those OTT players to reach their audience at scale, wherever they may be.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com