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Exact(26)
Suddenly the company could differentiate itself from competitors.
Even a nonstrategic player can differentiate itself from competitors and avoid commoditization.
It defines how the organization will differentiate itself from competitors to attract, retain, and deepen relationships with targeted customers.
To differentiate itself from competitors at the high and low end of the market, Starbucks realized that green building provided more value to numerous stakeholders.
Although Eddie Bauer is still regarded as a strong brand name, the store has stumbled badly over the last five years, failing to differentiate itself from competitors like the Gap, Banana Republic, American Eagle Outfitters and others.
But the majority of Graham's attention may well be focused on Kaplan, which says it is trying to differentiate itself from competitors by emphasizing quality and offering refunds to students who do not like what they see.
Similar(34)
Lyft historically has shied away from demand-based pricing, partly as a way to differentiate itself from competitor Uber.
We worked with a venture capital firm that took pride in differentiating itself from competitors by building its culture around collegiality, care, and consensus.
Proper analysis will help show where a company sits in the marketplace and reveal if it is really differentiating itself from competitors, in terms of sustainability driven revenue, brand, cost, and risk.
Printful says it also differentiates itself from competitors with the range of products it offers.
But Comfy quickly differentiated itself from competitors like Flywheel and BuildingIQ by positioning itself as an end-to-end solution for managing all aspects of the workplace environment.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com