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CarDekho seeks to differentiate from rivals, like CarTrade (which has raised about $175 million), with technology like 360-degree of car interior and exteriors, audio recordings of horns, engines, and ignition, and virtual reality showrooms.
LookSharp seeks to differentiate from rivals like CareerBuilder, Monster, Dice and Indeed by allowing employers to offer more information about their jobs, benefits and company culture, in hopes of finding the best prospective candidates instead of getting flooded with hundreds of applications.
The company hopes to differentiate from rivals like AWS and Microsoft Azure by tackling emerging markets and helping Chinese companies expand their cloud infrastructure into the U.S. DT PAI's underlying technology is Aliyun's Open Data Processing Service (ODPS) platform, which it claims can process 100 petabytes of data in six hours.
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MyEye, drawing on the "fun" element of gaming, differentiates from rivals with features including a graphic globe locator for each post and options to create sepia "Chaplin" effects.
One way EI Technologies is differentiating from rivals is by its intention to have its system work on the client device, rather than using cloud processing which requires connectivity to function.
To differentiate itself from rivals, Permira, in part, highlights it regional network of offices.
The challenge for carriers is to find phone suppliers - and software - that can differentiate them from rivals who are offering exactly the same range of phones.
The latest deal also comes as MySpace is angling to differentiate itself from rivals like Facebook and retain its role as a central site for music fans.
The company said it would increase its spending on technology for the first time since 2000 as it tries to differentiate itself from rivals.
And things could get a lot worse.Companies are searching for new strategies to differentiate themselves from rivals, or merely to survive.
"It's not the old-fashioned 'just sell diamonds.' " Now, he and others say, "diamantaires" -- as those in the industry are known -- must take their cues from consumers and find ways to differentiate themselves from rivals.
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