They need different types of content.
Users place different value on different types of content.
Vertical shelves hold different types of content segmented into horizontally sliding panes.
Furthermore, reading different types of content reveals techniques regarding sentence structure, tone, and wording.
As we add functionality and different types of content, it'll be even clearer that it's not meant to cannibalise the email.
The relationship between online word-of-mouth conversations and engagement isn't as simple as something just "going viral". Different patterns emerge with different types of content.
There are three main different types of content copyright owners in Pinterest's case: Pinterest users, professional photographers, and business associations such as e-commerce retailers.
"The internet has allowed a new form of documentary to emerge – a form involving multiple narratives and array of different types of content spread across different platforms," says Alamouti.
She said: "A big part of this is understanding how people respond to different types of content, whether it's positive or negative in tone, news from friends, or information from pages they follow".
"This is pro-consumer and is going to accelerate what I believe consumers want, which is to access all different types of content on different platforms at different times," he said.
Understanding how to create and distribute different types of content for specific audiences across multiple platforms is a challenge for many brands, she said.
