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The phrase "did not take off" is correct and usable in written English.
You can use it when referring to something that has failed to become successful or popular. For example: "Despite a huge promotional campaign, the new product did not take off."
Idiom
Don't take any wooden nickels.
(USA) This idiom is used to advise people not to be cheated or ripped off.
Exact(59)
The nickname did not take off, either.
But that did not take off.
She did not take off her clothes.
But the line did not take off.
Haldoon did not take off his sweater.
And the research did not take off.
Depression fear did not take off.
But as Apple's statement indicated, rentals did not take off.
But that business did not take off, he said.
Growth did not take off in Kalimantan until the 1980s.
The official discussions did not take off yet unfortunately.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com