But in America the big publishing houses have large departments devoted to marketing.
Its entire corporate staff is devoted to marketing and sales, not brewing.
One was a panel, sponsored by Univision Communications, devoted to marketing to the growing ranks of Hispanic consumers who are bilingual.
When Burnett opened LeoShe in 1997, it became one of the first agencies to start a unit devoted to marketing to female consumers.
The Martin Agency in Richmond, Va., which is owned by the Interpublic Group of Companies, has started a unit devoted to marketing to mothers around the world.
The town, in his view, is devoted to marketing fantasies of a pure, local culture, whereas he wanted to convey "the impurity of cultural overlap".
Miscellany Korey Kay & Partners, New York, formed a division, KoreyKay501(c)(3), devoted to marketing communications and fund-raising advertising for nonprofit organizations.
[C8.] Agency to Open Youth-Oriented Unit McCann-Erickson Worldwide Advertising today plans to introduce a new practice devoted to marketing to young adults, defined as consumers aged 18 to 24.
The industry responds that it spends a hefty portion of profits on developing new drugs, though studies show that a larger share is devoted to marketing.
House, who spent most of his Sony career as an executive at Sony Computer Entertainment America — much of it devoted to marketing PlayStation — shares Stringer's Welsh pedigree and, unlike him, speaks fluent Japanese.
