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Each regulator already has employees devoted to consumer issues.
An independent agency devoted to consumer protection would be more responsive to such problems, the critics say.
But Senator Richard C. Shelby of Alabama, the ranking Republican on the committee, said he was not willing to sign on to an entire agency devoted to consumer protection.
The forecasts are divided into two broad palettes, each with its own annual convention: in the fall, the focus is on "contract colors," which are for commercial-use products such as, say, shopping-mall floors, hospital curtains, or cubicle surfaces; the spring conference is devoted to "consumer colors," for the sorts of things that consumers buy.
The investment by Omnicom, which also owns Madison Avenue mainstays like BBDO Worldwide, DDB Worldwide and TBWA Worldwide, comes as reports in the traditional media are resuming an alarmist tone about the future of dot-coms, particularly those devoted to consumer businesses.
Leo Burnett USA in Chicago said yesterday that it would form a unit devoted to consumer health care advertising named LeoHealth, with more than 45 employees and billings estimated at $150 million from clients like Pharmavite, for Nature Made vitamins, and Procter & Gamble, for brands like Metamucil and Pepto-Bismol.
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The same year, the daily paper expanded to four sections from two, adding stand-alone business and metropolitan news reports and a daily mini-magazine devoted to consumer-oriented subjects.
Those with long memories may recall other times in the last two decades that ads were devoted to encouraging consumer frugality rather than celebrating unchecked spending.
She contacted TerraCycle Inc., a company devoted to making consumer products out of garbage, and Honest Tea Inc., an organic bottled tea company that uses recyclable pouches and has worked closely with TerraCycle.
For instance, the McCann-Erickson World Groundertakingtaking a periodic series of reports under the McCann Pulse name, devoted to monitoring consumer reactions and the implications in the United States and around the world.
"What is conspicuously absent from the highlighted portion of (the agent's) undercover call is the so-called "rest of the story" where (a representative) explains how Vemma is devoted to shifting consumer energy and sport drink habits from more well-known brands like Red Bull to the Vemma brand of products like Verve," Boreyko wrote in a declaration filed in court.
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