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You cannot trade mark a word that is descriptive or devoid of distinctive character.
Easyjet courted a lot of controversy for this in the past – effectively trying to own the word 'easy', which many argue is a mark that is descriptive or devoid of distinctive character.
Fly the banner This concern seems most acute in respect of the opposition to Stoic's trade mark for "The Banner Saga", since King's claims in respect of the word "Saga" are clearly weaker and the word "Saga" is inherently devoid of distinctive character when used to denote a long story or series.
Similar(57)
Quite the same was brought forward by Nagel who argued that by heavily relying on confirmability Feigl completely remains within the 'received' logical positivist agenda, so that his talk of 'realism' should be regarded as devoid of any distinctive character.
Being told you're "devoid of any distinctive character" is always a blow but to hear it in front of a packed courtroom is doubly cruel.
But a high court judge has ruled that the original black cab is "devoid of inherent distinctive character," according to the Guardian.
The European Intellectual Property Office EUIPOO) found the company's name "too descriptive and devoid of a distinctive character".
The loss of the distinctive character of New York neighbourhoods is hardly new.
Tree thinking also helps to clarify the nature of the evolution of mammals and many of their distinctive characters.
This demonstrates a limited distinctive character of the death certification process in lung cancer patients.
Flowing through gently rolling lowlands, the distinctive character of the Thames is pastoral and undramatic.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com