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From established groups like Handgun Control Inc., to fledgling ones like the Million Mom March, more gun control organizations than ever before are doing the kinds of grass-roots organizing that has made the N.R.A. so powerful: opening offices across the nation, training volunteers, devising media campaigns and building political war chests.
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They assembled the proof for the senator that they were ready: they had compiled fund-raising lists, devised media strategies, scheduled issues briefings.
That would mean meeting filing deadlines, hiring staff members, recruiting volunteers, putting together a travel schedule for Mr. Christie and his surrogates and devising a media campaign.
She helps advertisers devise new media programs.
Roger Ailes has been tormenting liberals since 1968, when he helped to devise a media strategy that put Richard Nixon in the White House.
The creaky manual voting systems that promptly broke down have been replaced with state of the art digital technology, and nonprofit groups have devised social media tools to detect and parry hate speech.
A tough brief at the best of times, but - when I asked them who of the various agencies involved devised the media strategy for the campaign - they said "we all do".
The two contrasting examples may seem to suggest an inconclusive evidence base, one that allows plenty of wriggle room for public agencies to devise a media strategy that best suits existing prejudices and die hard departmental norms.
In addition, there is no segregated data that could be used for audience segmentation for devising appropriate mass media or interpersonal communication strategies.
They had been schooled over the previous nine months in writing a brief, planning a media schedule, devising ads and managing client relationships.
The city claims that Bartle Bogle Hegarty, its full-time advertising firm, concocted the idea for the media blitz, devising the "C'mon LeBron" logo and ordering the special T-shirts.
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