Citigroup is testing a credit card with training wheels, known as CitiMax, devised for customers whose credit was damaged by the recession.
When his father died in 1980, Mr. Wasas took over the family's insulation and soundproofing business, again devising efficiencies to cut customers' heating bills.
It is from here that the company does everything from making futures purchases on behalf of customers to devising options strategies that will guard against, or even capitalize on, market turbulence.
And foreign invaders keep devising ways to steal customers.
As well as devising ways of improving Sky customers' viewing experience (and upping their monthly subscription at the same time), Sullivan is also responsible for ensuring the satellite broadcaster's existing customer base stays happy.
Back in the mid-1960s Goodfellowasas working as a development engineer for Glasgow firm Kelvin Hughes, part of Smiths Industries, and had been charged with devising a way to enable customers to withdraw cash from banks when Saturday opening ended.
I've been in Australia for almost 14 months, and I spend my time on devising ways to serve our customers better, on cutting costs, on picking the right technologies, on changing our IT infrastructure.
Others that use these ratings are cyber insurance companies, when devising what kind of rates to charge customers, and also to monitor those customers after they are insured.
To lure customers, Mr. Greenstein spends hours devising nicely appointed window displays; the ones at his new Grand Central store, he hopes, will help business there.
And as more entrepreneurs seek to capitalize on this form of cause marketing, companies are devising all manner of promises to entice new customers.
