Two developers, Kevin Rafferty and Robert Coltrin, had devised an idea for a new California Adventure ride that would juxtapose the old-fashioned romance of a carnival midway with high-tech video game elements.
Two young entrepreneurs devise an idea for the next big e-commerce Web site, raise enormous sums of cash, spend lavishly on advertising, lose money on every sale, take the company public and make every employee a billionaire.
Later, two of Machover's students at the media lab had the idea of devising an interactive game out of the technology.
The class was asked to devise a business idea and write a business plan.
Advertising was a straightforward business: agencies had to devise a good idea for an ad and then choose the right publication or broadcast slot in order to catch consumers' attention.
Which is why Messrs Bertarelli and Ellison have devised a new idea: to make the America's Cup more like Formula One televisually the world's biggest and richest sport.They envisage a series of qualifying regattas, leading up to the finals, either annually or every two years.
A learner may devise a good idea through evaluating such an example and find how to improve the example.
Initially devised from an idea by the actor Joanna Lumley and designed by Thomas Heatherwick, the bridge was meant to be a tree- and plant-filled oasis across the river from Temple to the South Bank.
(On the other hand, it turns out that's part of the reason she hasn't picked up a camera in months.) And the man who becomes her boyfriend, Jeffrey Frederick Wellerr), a trends analyst in advertising, is first seen devising a campaign around the idea that people today are "tired of being afraid, afraid to live".
What a stunning idea: devising a system that magnifies the giving power of the little guy -- or a hundred million little guys -- and allows women and men who embrace their beliefs, on reducing military funding, let us say, to run for office free of any dependence on corporate money and the interests of the military-industrial complex.
A good researcher would begin with an idea, devise a method to test the idea, run the study as planned, and then decide based on the evidence whether the idea had been supported.
