Some of this time could have been spent devising agency policy.
Pepsi Max's recent "Unbelievable" ad campaign, devised by agency AMV BBDO, made people waiting at a bus stop think they were seeing marauding giant robots, charging tigers and flying saucers in the street beyond.
The agency devised its shoreline trajectories by using modeling of historical wind and ocean currents.
Saddam Hussein's intelligence agency devised a plan to challenge the allied occupation of Iraq: sabotage its own country.
A general management plan devised by the agency in 1986 has gone unfulfilled largely because of disagreements on how to expand the monument's acreage.
Last month, Judge Goldsmith said the A.R.B., the agency devising the state's cap-and-trade plan, had failed to adequately study alternatives to creating a carbon market.
Chipotle, which does not employ an advertising agency, devised its marketing approach based on its own research, which it said showed that 75 percent of its 800,000 daily customers came for the taste, value and convenience of its food.
Even so, the S.E.C. suit asserts that Paulson was betting against the bonds in the package it helped devise, which the agency says was material information that should have been disclosed by Goldman.
And when a Chicago man killed seven people in 1982 by putting cyanide in Tylenol capsules, the agency devised a method to find contaminated capsules without opening the bottles, making rapid inspections possible.
In the case decided on Thursday, Prometheus Radio Project v. Federal Communications Commission, the judges criticized the formula devised by the agency to measure the diversity of media markets and justify the relaxation of rules that would permit a company to own more outlets in a particular city.
The agency devised a street-level billboard that boasts "Banned Italian delicacies in Moscow" - until the police approach.
