So in selling new drugs he devised campaigns that appealed directly to clinicians, placing splashy ads in medical journals and distributing literature to doctors' offices.
Tipu Sultan is considered to be one of the most accomplished and daring rulers of pre-colonial India, who devised campaigns which inflicted humiliating defeats on the British.
Clinton advisers are also devising campaign roles for prominent female supporters who made breakthroughs in their own fields, including the tennis champion Billie Jean King Geraldine Ferraroo, the vice-presidential nominee in 1984; and former Secretary of State Madeleine Albright.
Jerry Pfiffner, a senior vice-president with N.W. Ayer, devised the campaign.
The Bloc devised its campaign around demonizing the French Canadian prime minister as a traitor.
Verso Books, Jerry Haber and I devised this campaign and secured the signatures of 300 Jews, including Rabbi Leonard Beerman, Tony Judt, Noam Chomsky, Brian Leiter, Howard Zinn, Mark Le Vine and Paul Loeb.
"It only lasted for 30 minutes," said Daniel Glover, creative director of Mischief, the public relations agency that devised the campaign.
Even under N.D.P. rule, Upper Egyptians developed local versions of parties, and they devised indigenous campaign traditions.
Stevens devised the campaign's refrain "Obama Isn't Working," with its dreary recession visuals and testimonials from the jobless posted on a Romney Web site.
Houstonians "apologize for the city," said Lindsey Brown, a spokeswoman for the visitors bureau who devised the campaign with Holly Clapham, vice president for marketing.
