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Thaler's company was competing against another agency and had six weeks to devise a campaign.
Those are tough numbers from which to devise a campaign strategy.
The National Democratic Institute, an organization affiliated with the Democratic Party in the United States, has organized a "Future Women Mayors" academy here that teaches participants the basics of politics, how to devise a campaign strategy and what to do once they get elected.
So if you wanted to devise a campaign that used social pressure to get your supporters out to vote but had finite resources to do it, it would make sense to focus on reaching people you suspected had personalities characterized by emotional stability and openness, says Huber, who cowrote the study.
Taco Bell was smart enough to devise a campaign called "Steal A Base, Steal A Taco," in which the first stolen base in the World Series would let anyone walk into any of its outlets Tuesday from 2 to 5 p.m. (no time zones specified) and get a free taco.
Representative Richard A. Gephardt of Missouri, the House minority leader, is struggling to get Democrats to unite behind an effort to devise a campaign finance bill similar enough to the Senate measure that a House-Senate conference to iron out the differences will not be necessary.
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For example, "Howe devised a campaign strategy to send thousands of "personal" letters from Roosevelt to farmers throughout the district" (13), and "A talking motion picture, still so new in 1930, was made as a campaign documentary" (18).
Working with Goodby, Silverstein & Partners, the San Francisco ad agency that is a unit of the Omnicom Group, Dickies devised a campaign, with crisp black and white images, for print, television and the Internet.
For example, when Mr. Graham and his creative partner, Richard Kushel, were devising a campaign for Sundance Sparklers, a fruit juice and sparkling-water drink, they decided on an offbeat strategy.
Hired by Summit Entertainment, Swartz devised a campaign that rightly cast Bigelow as a brilliant director who could hold her own in a man's world while raising the prospect of the first female director to win an Oscar.
Students devised a campaign that started with putting up fliers around campus on behalf of one Heidi Cee; these offered a reward for her lost Coach bag and had tear-off tags directing people to her blog.
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CEO of Professional Science Editing for Scientists @ prosciediting.com