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("That was just a device to attract a better class of audience," he said, eying the spectators. "I see it failed").
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The routine behavior was using stock recommendations as a marketing device to attract investment-banking business rather than as an analytical tool for investors, though the bank publicly represented the research as just such a tool.
In that vein, "The Naked Truth," whose title makes a play with the name of the old Communist Party daily, Pravda, or Truth, is a device to attract attention, not money: the show does not accept advertising.
You might use Twitter to build a strong following in your city to meet friends or you might decide to use it as a marketing device to attract employers or sell products.
In Japan, as a later entrant to the mobile market, Softbank made an investment on exclusivity on the device to attract users until it lost that in 2011.
Now, 42mm isn't exactly compact — the device still seems unlikely to attract a large female fan base — but it's much better.
The company sold fewer than 10,000 of the devices, which were meant to attract a younger crop of customers with flashy social networking software.
The company needs to sell a higher volume of the devices to attract publishers and authors.
Cellphone makers are cramming features like Internet access and digital cameras into their devices to attract buyers.
We show how a wide range of manifestations of technology development act as signaling devices to attract funding and management, affecting the speed of firm development.
Companies have not only developed devices to attract age-phobic, style-conscious boomers, but that also address hearing and language issues for everyone else.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com