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It would give Google a beachhead into the expanding connected device ecosystem.
Apple may see Beats as a way to expand its mobile device ecosystem beyond computing products like the iPhone, iPad and Mac computer line.
Netflix said in a letter to shareholders that it had benefited from a "virtuous cycle" of "increased investment in streaming content, strong word of mouth and an expanding device ecosystem".
It reciprocally extends IBM Watson's reach into running ML inference tasks on Apple's highly successful consumer device ecosystem.
For now, however, the company has limited its device ecosystem a bit.
However, the popularity of Android phablets is even greater in that device ecosystem. .
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Even more ambitious, Apple's HomeKit and Healthkit, and Google's Fit, aim to create connected device ecosystems to change the way we manage and share data.
We may soon live in a world of personal device ecosystems, with fitbits, VR headsets, MYO armbands and smartwatches, but it seems our phones are destined to be the access point for everything.
But that's not realistic in today's omni-channel, multi-device ecosystem, because marketing's promises of "right place, right time, right offer" requires microsegmentation and granular customer understanding.
As Apple has proved time and time again with the iPhone, when you fully control both hardware and software on a device, you can do things with the wider services-and-devices ecosystem others would struggle with.
They're the gateway to a cross-device ecosystem, including the smart home and beyond.
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