HAVi is designed to be as flexible as possible: rather than requiring every gadget of a particular type to respond to a predetermined set of commands, each device advertises its capabilities to the rest of the network.
It competes with Tapad and other more traditional cross-device advertising platforms.
I also asked about the growing interest in cross-device advertising, both from startups and from big platforms like Facebook.
"[Bar codes] enable advertisers to continue their conversations with consumers across any media [whether] posters, book covers, store displays or screens," says Mark Kroese, general manager of entertainment and devices advertising for Microsoft.
A day later, Mark Kroese, general manager of Microsofts entertainment & devices advertising business group, told attendees at the Reinventing Advertising Conference that Xbox Live was the number one HD download site in the world in terms of volume..
But that's only one of the many possible use cases for the technology, which can also support things like sharing files and media between devices, advertising, ticketless transactions and more.
Tapad Inc. is a venture-funded startup company that develops and markets software and services for cross-device advertising and content delivery.
As companies such as Reynolds American and Lorillard began showing interest in the devices, advertising increased, and the products moved into brick-and-mortar stores.
The majority of experimental devices advertised as quantum simulations are so-called analogue simulators [45 50].
