But its technology could help Samsung develop entertainment offerings for its phones and other products.
This month, DreamWorks Animation announced plans to develop entertainment products in China.
It will oversee tasks like developing entertainment content for advertisers through its OMD Concepts division.
"I haven't seen a pager for years," said Antti Laaksonen, a young programmer who is working to develop entertainment services for a new generation of cell phones.
* Avon Products, New York, hired the Creative Artists Agency, Beverly Hills, Calif., to develop entertainment marketing strategies for the new Mark line of makeup products aimed at younger women.
Google has been developing entertainment features for Android mobile devices, which puts the company in direct competition with digital music leaders like Apple, whose iTunes store is the largest retailer of music — digital or physical — in the United States.
Tero Ojanpera, who is in charge of developing entertainment services at Nokia, said at an industry conference here that Comes With Music would be expanded to Australia and Singapore during the first quarter of this year, and to other European countries later in 2009.
The report said the channel has had "less success in developing entertainment programming and audience perceptions of BBC3's serious factual content do not match the level of provision".
Mr. Zucker's qualifications for becoming the network's top programmer do not track the conventional resume for that job, which usually involves time spent at a network or studio developing entertainment shows.
But Web video was supposed to be Hollywood's greatest laboratory ever, a place to incubate ideas cheaply and take some of the stomach-churning guesswork out of selecting concepts for shows and movies — instead of spending millions to develop entertainment that more often than not flops straight out of the gate.
