Later, Sandberg led the development of an advertising model that allowed external advertisers to merge the data they had about individuals with Facebook's data to target consumers, and more controversially, for political campaigns to target voters. .
Among his innovations were the introduction of price tags and the development of aggressive advertising programs for his growing chain of stores.
Until January, he was a part-time employee of The Times who for many years was involved with the development of the advertising system for nytimes.com.
Interpublic also formed a strategic alliance with the Liberty Livewire Corporation in Santa Monica, Calif., majority-owned by the Liberty Media Group, that will specialize in the development of interactive advertising and programming.
Inevitably, Google's remarkable revenue growth will slow, he said, but that should be tempered by the company's bright prospects overseas and its development of video advertising revenue.
As well as their positions in the online search market both companies are major players in the wider online advertising market and have recently made moves to buy ad-serving companies, which place adverts on websites and are seen as playing a crucial role in the future development of online advertising.
But isn't that clumsy compared to just "audience?" Meanwhile, five years into development of Internet advertising, the biggest ad spenders such as Procter & Gamble pg are using only slivers of their budgets on the Web because there's no agreement on how to measure audience.
But newspapers have offset these losses with strong national advertising, increased dot-com ad spending and development of online classified advertising programs.
The levy, he said, would "put a brake on the development of new media advertising".
