Mr. Johnson is a blogger and branding consultant; he's worked for Lexicon Branding, the company that developed the names BlackBerry, Pentium and PowerBook, among others.
He contiguously developed the names of the main characters by skimming through a dictionary and taking out kanji characters he found appealing.
Tintin scholars have claimed Hergé did not develop the names Syldavia and Borduria himself; instead, the country names had supposedly appeared in a paper included in a 1937 edition of the British Journal of Psychology, in which the author described a hypothetical conflict between a small kingdom and an annexing power.
In 2004, in the early stages of dementia and knowing he would be unable to work much longer, Mr. Selame developed the name and logo for a nonprofit school in Brooklyn for autistic children.
Taking a somewhat more serious tack was Alan Siegel, chairman and chief executive at Siegel & Gale, a corporate identity consulting company in New York that developed the name Novartis for the company formed in 1996 by the merger of the drug makers Ciba-Geigy and Sandoz.
No marketing team set out to develop the name; it just sort of happened.
In the face of Alexis Bloomer's tragic viral video and other anti-millennial sentiments like it, Andersen developed the name Millennials Don't Suck before anything else.
In the face of Alexis Bloomer's tragic viral video and other anti-millennial sentiments like it, Andersen developed the name Millennials Don't Suck before anything else.
Adonia Lugo, a UC Irvine doctoral candidate, had developed the name CicLAvia and the concept for a Los Angeles event after seeing 1 million people riding in the famed Ciclovias of Bogota, Colombia, which were founded in 1974 and had spread to other cities.
In this context, the application of Internet of Things (IoT) have allowed developing the so named Product Service Systems (PSSs).
