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But when developing branded entertainment, "the entertainment part has to come first," he added, otherwise consumers will dismiss it as "pushing a product".
Taking a different approach Danish company 23 has launched a video platform called 23 Video, focused on developing branded video sites that slot into existing web presences with a flat-rate monthly subscription.
Buried at the bottom of a Guardian article is mention that Twitter is looking at developing "branded channels" where companies can connect with Twitter users via their own corporate Twitter page.
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A lot of automakers talk about developing brand awareness.
Ryan will handle tasks that include developing brand strategy and media planning.
"They will look at developing brands on their own and at equity investment or ownership of existing brands".
"These guys are better at developing brands and styles than anyone else who has been here," Mr. Sullivan said.
She is responsible for developing brand marketing and consumer advertising programs for the network's original series.
The meteoric rise of drug advertising directed at consumers has changed the whole strategy of developing brand names, Ms. Robins said.
At its heart is a collaborative and participative approach to developing brand stories that resonate amongst the highly engaged communities across all the Guardian platforms.
These two companies aren't developing brand-new therapies; instead, they're finding ways to deliver existing compounds more efficiently.
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