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The brand is developing a new luxury model that will come with a heftier price.
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Or more precisely, the new incarnation of the Packard Motor Car Company, created in 1995 when an entrepreneur, Roy Gullickson, acquired the rights to the long-dormant Packard name and logo and began trying to develop a new luxury car to put them on.
Developing a new product?
Think about developing a new skill.
Mr. Starck will develop a new chain of luxury hotels with F6, a self-described "luxury lifestyle conglomerate" run from Geneva by Faisal F. al-Saud, a Saudi prince.
Several hotel firms have already spotted the potential market developing in the city, and Malmaison opened a new luxury location in the former Tay Hotel building right across the road from the museum site earlier this year, after a £15m refurbishment.
A new luxury condo tower, which the Goulds will also develop, will stretch above the church and contain six units, all three-bedrooms.
She is a new luxury housemate.
"It's a new luxury item," she said of books.
He leased a new luxury car every few months.
Stimulating a new luxury spending spree may not seem an ideal way to stimulate the economy.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com