And Visual Editions, a young company set up to develop a new genre of visual books, is to publish its fourth title in May: "Kapow!", a book on the Arab Spring written by Adam Thirlwell and designed by Studio Frith.
Psychologists such as Sonja Lyubomirsky have developed a new genre of self-help books, purporting to replace the intuitions and anecdotes of traditional advisors with scientific programs for making people happy.
One kind of context-aware technology, namely RFID, and one genre of traditional game, namely tabletop game, were selected to combine together to develop a new genre of game, called Augmented Tabletop Game.
In a 2007 interview, former project leader Gaute Godager said Funcom's management wanted to put substantial resources into developing a new MMORPG; they believed the genre's user base would expand in the coming years.
Developing a new product?
Think about developing a new skill.
In developing the Byzantine liturgy, he is credited with inventing the kanōn, a new genre of hymnography that consists of nine odes in stanzaic form, each sung to a different melody.
Forming and developing a band is a great ride, but the creation of a new genre of music is simply phenomenal.
By giving information and educational topics an entertainment factor – like Supernanny or Kitchen Nightmares – you developed an entirely new genre.
A new genre of liturgical poetry, combining ecstatic prayer with didactic motifs, developed in this period of political decline and won acceptance in synagogues in Asia Minor as well as beyond the Euphrates.
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