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Just as other students ground away at Chaucer or organic chemistry, Keelen studied developing a message, raising money and the work he most enjoyed, making ads.
Lastly, but not insignificantly, there are the Democrats' internal problems — the divisions between the left wing of the party and more moderate progressives, and the related challenge of developing a message with broader appeal.
Here in Pittsburgh, where trainees included one celebrity of sorts — Daniel Hernandez, the 21-year-old Congressional intern who helped save the life of Representative Gabrielle Giffords when she was shot in Arizona — a team of strategists schooled the participants in the nuts and bolts of running for office, including developing a message and hiring staff.
A former campaign official told me that during the Republican Convention in Cleveland last year, rather than developing a message of the day, as a traditional campaign would, Trump's communications team would simply spend the morning consuming the same media as Trump.
A former campaign official told me that during the Republican Convention in Cleveland last year, rather than developing a message of the day, as a traditional campaign would, Trump's communications team would simply spend the morning consuming the same media as Trump.
He failed the campaign in developing a message and evolving the message as things changed". But there is a Penn camp, however small, that believes in his message of strength, experience, and fear of recession and crisis -- and its most important members are Bill and Hillary Clinton.
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Heymarket is developing a messaging platform with built-in, app-like templates for small business owners to engage with clients.
He has developed a message that turns Clinton's greatest strength — her experience — into a weakness.
"The Bush people want to develop a message and stay on it.
Fledgling efforts to develop a message are quietly taking place, said the people close to Mrs. Clinton.
Calling himself "the candidate of change, of new ideas," he said, "You either develop a message and a personality that captures the imagination, or you don't".
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