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In our live Q&A, our expert panel discussed the trends, mistakes and tried-and-tested approaches that small businesses should consider when developing a content marketing strategy.
In particular, we improve on the prior literature by focusing on purely discretionary environmental disclosures and by developing a content analysis index based on the Global Reporting Initiative sustainability reporting guidelines to assess the extent of discretionary disclosures in environmental and social responsibility reports.
Developing a content strategy doesn't happen overnight.
Members share tips on developing a content strategy that best represents a brand and its consumers.
For more insights on developing a content marketing strategy for your brand, see The All-in-One Guide to Planning and Launching a Content Marketing Strategy.
When developing a content strategy, it's important to remember that earning brand loyalty and moving people to action goes far beyond telling a beautiful story... it's also about authenticity.
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The ongoing success of the Kindle has also given Amazon valuable experience in developing a content-centric device.
Sometimes, they also hope to develop a content management system that other publishers can license and use to distribute their content.
Develop a content strategy that's not a pure pitch.
Develop a content creation schedule you can stick to with whatever medium you are most comfortable.
Here are five content marketing tactics you can implement now. 1. Develop a content calendar for your target audience.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.
Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com