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Margaret Thatcher found a way of developing a brand of working class Conservatism.
The process of curating a programme, mobilising a city and developing a brand will be in turns invigorating and exasperating.
Ammirati Puris, which has worked for Compaq since 1991, has been developing a brand campaign for several months.
The study of bilingual teaching classroom of Malaysian community colleges was designed for developing a brand new environment of teaching in a classroom.
Therefore, he writes, the art of developing one's career depends a great deal on "managing" one's boss and on developing a "brand" that carries a career forward.
"It is not just a question of pounds, shillings and pence today, it is all about developing a brand later on," said Griffiths.
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Instead of assessing technologies in light of customers' existing needs, as conventional innovation processes do, Philips focused on developing a brand-new vision of the user experience.
Since Arcalyst was created for a rare genetic condition, Regeneron is now essentially developing a brand-new sales and marketing function.
That before they jump feet-first into developing a brand-new animated feature, these filmmakers must first understand the world that this movie's characters are supposed to occupy.
We developed a brand development process that combined the skills of art and science.
"You can develop a brand.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com