"An advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple would not qualify as independent," according to Apple's terms of service.
If they are acquired by a company, the acquirer can't be a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple.
AdMob, because it's "an advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple" (i.e. Google), would be restricted from serving ads on apps for the iPhone.
AdMob, because it's "an advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple" (i.e. Google), was restricted from serving ads on apps for the iPhone.
Software developers already have a complicated mix of mobile devices to make apps for, and the pressure on manufacturers to design devices differently could make it even harder.
However, it is imperative that app developers take into account the reduced capabilities of mobile devices in many emerging markets.
Although developers can use HTML5 to build applications that will work on Facebook's mobile site, more than 2,500 different types of mobile devices access Facebook on a regular basis around the world.
Michael Gartenberg, a partner with the consulting firm Altimeter Group, said creating new ways for developers to make money from their programs would ensure a continuing supply of those programs for Apple's growing portfolio of mobile devices.
And a mere 9% of mobile devices with Google's Android operating system had the latest variant.Apple's second move towards greater convenience is to loosen some of its tight restrictions on developers.
