Mr. Johnson is a blogger and branding consultant; he's worked for Lexicon Branding, the company that developed the names BlackBerry, Pentium and PowerBook, among others.
He contiguously developed the names of the main characters by skimming through a dictionary and taking out kanji characters he found appealing.
So I had some German friends I consulted with on the name of the giant salamander that appears near the end of IN A GLASS GRIMMLY, and I spent a lot of time buried in the Gaelic dictionary developing the names of the giants.
In 2004, in the early stages of dementia and knowing he would be unable to work much longer, Mr. Selame developed the name and logo for a nonprofit school in Brooklyn for autistic children.
Taking a somewhat more serious tack was Alan Siegel, chairman and chief executive at Siegel & Gale, a corporate identity consulting company in New York that developed the name Novartis for the company formed in 1996 by the merger of the drug makers Ciba-Geigy and Sandoz.
In the face of Alexis Bloomer's tragic viral video and other anti-millennial sentiments like it, Andersen developed the name Millennials Don't Suck before anything else.
In the face of Alexis Bloomer's tragic viral video and other anti-millennial sentiments like it, Andersen developed the name Millennials Don't Suck before anything else.
Charlie has quit full-time doctoring to develop the appropriately named Nimbus, a robot that allows surgeons to operate from remote locations.
In Minneapolis, for instance, Ms. Hakeem helped develop the Khadija Club, named for the first wife of the Prophet Muhammad, which exposes older girls to the history of prominent Muslim women.
The agency will help develop the Gildan name as a brand for consumer apparel like socks, T-shirts and underwear and will also work on ads for the company's Gold Toe sock brand.
